Daniel Balloch
Independent web developer/designer with 3 years experience, working with agencies and business owners to build high-converting service and ecommerce websites across New Zealand and Australia.

Recent Client Websites
A look at the businesses I’ve helped bring online, on solo and collabritive projects.
Lichfield Sheds
Lichfield Sheds is a proven builder of portable sheds & cabins, offering a range of colours and sizes, custom options, and rental solutions - all with delivery included.
Logan, my friend at Creative Focus came to me because he was capturing content and running ads for them, but their old website wasn't converting. Forms were broken, eccomerce was half setup, design was off.
With the goal of turning more leads into sales, reliably tracking ad performace, and saving the business time through automation, I got to work.
The results:
- 13 page Webflow website, 10 additional product pages using page templates
- Make.com, Google Places API, CMS integration
- Custom eccomerce setup with colour selection, size selection, date selection for rentals, automated emails, and a delivery cost estimate

Whole Nutrition
Whole Nutrition is a premium nutrition, science based nutrition service provider, helping over 1000+ clients across New Zealand.
I helped with two updates on this Webflow website, contracting to The Launch Agency:
1. Changing membership pricing on Memberstack and troubleshooting broken integration
2. Refreshing the homepage and adding in Kahlee Norton fitness plans + package plans

Octavo
Developed a a full premium hospitality website making it easy for users to move towards core business offers:
- Plan & enquire about functions
- Buy gift cards
- Browse the full menu
- Book a visit
A landing page was created the first week of contact so customers had access to the menu and booking link while the full site was being designed and developed.

The Waitomo Experience
The Waitomo Experience is one of the Waikatos premiere tourism adventures, offering guided caving & glow-worm packages, that will take your breath away.
The Launch Agency website team created this project. I reworked the navigation bar and created an accommodation page which complemented and linked to the clients Canopy Camping page.
Project details:
- Waikato Tourism Website
- Nav & Accomodation page updated
- 400+ monthly bookings, doubling set goal by digital team/client

The Ninja Run
The Ninja Run is New Zealands biggest inflatable obstacle course, founded by the creators of Ninja Valley. With over 10,000 participants on their first event, a strong, charitable & community building vision, and some epic visuals - this was an amazing project to work on.
Project details:
- 9 page Webflow website
- Roller integration for ticket purhase
- Live leaderboard integration
- CMS integration for events & obstacles pages
- 10,000+ tickets purchased
- Over Over $10,000 raised for The Childrens Charityraised for The Childrens Charity

Lightwire
Lightwire is New Zealands biggest rural internet provider locally. The Launch Agency has been partnered with them and had great results from the video content and digital marketing team. When they wanted to open their brand up to appeal to a larger market a new website was key.
My work:
- Website development
- Multiple promo landing pages
- Active Campaign integration
As part of The Launch Agency's web team I built out 7-10 pages of the 50+ page site, made multiple maintenance edits, created promo landing pages in collaboration with Jamie, our head of digital, and worked with Olivia, Lightwires head of marketing on their Active Campaign integration.

Swing Studios
Full design/development of 10 page Webflow website for luxury golf simulator builders Swing Studios contracting to The Launch Agency.
Project details:
- Full website design/development
- Targeting 3 core user profiles (schools, coaches, luxury homes)
- 12+ leads, successful conversion of one already earning client over $60,000+

Riverlea Panel
Riverlea Panel & Paint are a local collision repair business in Hamilton. They've been operating under new ownership since 2018 and have over 80+ google reviews with a 4.5 star average. After taking my personal vehicle there, I took a couple professional photos and left a google review. This has since stacked up over 13,000 views.
But I also realised they had no website online. With that in mind I pitched them a photo, video & website package which they were happy with and got building.
The result, a professional 15 page webflow website with clear communication of services, social proof, and consistant CTA's throughout. The site has already had over 615+ users and 20+ inquiries in the short time it's been live.

Levels Of You
Full design & development for two websites for Dr. Jonathan Hopkirk, Australia's leading doctor for holistic hair restoration - contracting to The Launch Agency.
Project details:
- 59+ pages built
- 2 full websites designed/developed
- CMS Integration for blog and clinic partner profiles
- Australia’s Leading Network for Holistic Hair Restoration

Roof Guru
The digital team at The Launch Agency were running ads to Roof Gurus old website, the ads were working, but the website wasn't converting - meaning wasted ad spend.
That's where I came in, first with a single page website to help conversions, then a full site for the Hawkes Bay based Roofing Specialists.
This team has been doing roofing for 15+ years, with over 227 installs, have a 4.9 Google Review rating, and have worked for big local names like Mitre 10.
They also have very well planned packages and offers. This build was all about showcasing thier services, social proof, and offers in a clean, user-friendly website to get more leads.
The results were immediatly clear with conversions starting as soon as the landing page was up. Through digital ad services in conjunction with the website the business was able to...

Laser Eye Center
The Laser Eye Center is an industry leader in vision correction, running for over 35+ years, with over 15,000+ clients, and multiple consultation clinics across the north island.
As part of The Launch Agency web team I developed multiple pages of this website, made ongoing updates, and created promotional landing pages.
Project details:
- Helped develop 50+ page website
- Landing page developments + site updates
- Waikatos largest Laser Eye Clinic

PureLink
PureLink is a 100% kiwi owned and operated technology, information and internet provider with a large home and business customer base.
Contracting to The Launch Agency, I developed the full 50+ page Webflow website, as well as later designing and developing an updated navigation bar to fit customer needs.
Project details:
- 50+ page Webflow development
- Navigation bar design & development update
- Local NZ owned internet provider servicing thousands, with a strong business customer base

Manor Realty
Converted Manor Realty Webflow website to 11ty (static site generator) using Udesly, then integrated multiple APIs for property management and automated tenancy applications (tpsportal, getpalace, boxdice).
I also supported Manor Realty with continued team member updates, copy changes, API configuration, and design changes.
Project details:
- Webflow to 11ty conversion
- Multiple APIs integrated with Node.js
- Lightning & markdown page template updates

Glacier International
Designed and developed a 9 page custom eccomerce solution for Glacier international, New Zealands only Toyota Tundra and Sequia importer and RHD remanufacturer.
This included a mobile responsive build your vehicle section and hooked directly into the clients ActiveCampaign, sending automated invoices for custom builds based on the clients request for a fees free automated system.
Project details:
- Custom "Build your Tundra" & "Build your Sequoia" pages with React.js / Gatsby
- Xero & Active campaign, and google places integrations with Node.js
- Worked alongside SEO expert and digital marketing team (netbloom, digitalsimple)

MYBOS
MYBOS is a large Australian building and facility management software, trusted by over 200 leading global organisations.
While contracting to GetMilk digital I helped develop their website using WordPress.
Project details:
- 50+ page website
- WordPress development
- Worked alongside Australian team

Australian Diamond Company
Australian Diamond Company (ADC) is a Melbourne based jewellery house specializing in custom engagement rings, wedding bands, and lifetime aftercare.
While contracting to GetMilk Digital I worked on this website, updating a large number of products and pages across their site in the WooCommerce Eccommerce backend & WordPress site.
Project details:
- Large eccommerce website
- 100+ product database with a multiple of varients
- Worked alongside Australian team

Start Your Project
Tell me about your business, goals, or website needs, and I'll get back to you as soon as possible with simple next steps forward.







